Reese Witherspoon’s Hello Sunshine Partners With The Roost To Launch “The Beam"

Hello Sunshine Adds “My Best Break Up Show” To Podcast Lineup

Austin, Texas - September 5, 2018 - Hello Sunshine, Reese Witherspoon’s media company, has exclusively partnered with Rooster Teeth to power their network of female-centric podcasts, The Beam. Under this partnership, Hello Sunshine plans to expand its slate of podcast programming, with additional original podcasts and a tightly curated set of existing female-centric podcasts. Rooster Teeth’s podcast sales division, The Roost, will offer The Beam strategic sales representation and support.

 

Hello Sunshine launched onto the podcast scene earlier this year with “How It Is” and today announced “My Best Breakup,” a witty, revealing half-hour show hosted by Maeve Higgins featuring interviews with celebrities, comedians, writers and more about the breakups that transformed their lives, from leaving relationships to calling it quits with social media. “How It Is” Season 2 and “My Best Break Up” will launch in October and be available on all major podcast listening platforms.

 

“How It Is” is anchored by powerful, personal stories told by a diverse group of high-profile women — celebrities, activists and ordinary people with extraordinary insight — claiming their power by telling their stories. Season 2 of “How It Is” is hosted by actress, author, and activist Diane Guerrero and produced by Witherspoon.

 

As a division of Rooster Teeth, The Roost brings the internet’s favorite personality-driven podcasts closer to the audiences and brands that understand them best, offering a more diverse range of opportunities across its global business offerings including licensing, merchandise, live events, original series, and film productions. The Roost is home to some of the most popular personality-driven programs today, including The H3 Podcast, The Last Podcast on the Left, flagship programming from award winning comedy studio JASH (Getting Doug With High), Tiny Meat Gang (hosted by Cody Ko) and ex-Sourcefed-hosted The Valleyfolk podcasts along with the award-winning Rooster Teeth Podcast, Always Open and other Rooster Teeth podcasts. The Roost offers direct response advertising services as well as opportunities to create custom brand experiences, having worked with global brands like GE, Samsung, Verizon, Pizza Hut, Toyota, AT&T, Quip, Smirnoff Vodka and MeUndies.

 

Rooster Teeth is part of Otter Media, a WarnerMedia Company. Otter Media also holds a minority stake in Hello Sunshine.      

 

“Rooster Teeth’s track record in effectively connecting brands with specific audiences makes them our perfect partner as we work together to expand the reach and influence of original and distinctive female voices in podcasting,” said Sarah Harden, CEO of Hello Sunshine.

 

"It is a great privilege for us to welcome Hello Sunshine to The Roost network of creators," said Alan Abdine, SVP of Business Development at Rooster Teeth. "Their content is powerful, personal, vital, and engaging, and we can’t wait to support their continued growth and evolution."

 

About Hello Sunshine

Hello Sunshine is a media brand and content company dedicated to female authorship and storytelling across all platforms. Hello Sunshine is producing feature films, scripted and unscripted television, audio storytelling, podcasts and social series under the Hello Sunshine brand, all anchored by a singular mission: to change the narrative for women. Hello Sunshine is also the home for Reese’s Book Club, fast-growing in reach and influence.  Some of the film and TV projects that have already been announced include the limited series from Reese Witherspoon and Kerry Washington, based on Celeste Ng’s 2017 bestseller Little Fires Everywhere, as a Hulu Original Series; a 10-episode comedy series for Apple that was created by Colleen McGuinness (30 Rock) and inspired by Curtis Sittenfeld's short-story collection You Think It, I'll Say It; Are You Sleeping, executive produced by and starring Octavia Spencer, based on the true-crime novel by Kathleen Barber, created and written by Nichelle Tramble Spellman (The Good Wife, Justified) for Apple; a limited series adaptation of the novel Daisy Jones & The Six for Amazon; and an Untitled Morning Show Project produced by and starring Jennifer Aniston and Reese Witherspoon, which was given a two-season, straight-to-series order by Apple with Kerry Ehrin (Bates Motel) serving as showrunner. Alongside AT&T, Hello Sunshine also recently launched the Hello Sunshine Video On Demand (VOD) channel featuring engaging and distinctive narratives with women at the center. 

 

ABOUT THE ROOST

The Roost is Rooster Teeth’s podcast network that brings the internet’s favorite personality-driven podcasts closer to the audiences and brands that understand them best. The Roost represents the award-winning Rooster Teeth Podcast, Dude Soup and Off Topic, and podcasts from H3H3, Game Grumps and Last Podcast on the Left. Find out more at http://roostnetwork.com/.

 

ABOUT ROOSTER TEETH

Rooster Teeth is a pioneering media and entertainment company responsible for some of the biggest online series in history, such as the award-winning and longest-running web series, Red vs. Blue. They also produce the globally acclaimed animated series RWBY, the first western anime series to be distributed in Japan; the award-winning Rooster Teeth Podcast; and Immersion, a reality format that brings video game theory to the real world. Rooster Teeth has a massive global footprint of more than 45 million subscribers to its YouTube Network, 5 million unique monthly visitors to its RoosterTeeth.com hub and 3 million registered community members. The company was founded in 2003, and is a subsidiary of Otter Media, a WarnerMedia company. Discover more at RoosterTeeth.com.