Rooster Teeth Launches New Sales Arm ‘The Roost’ To Service Podcasts And Personality-Driven Online Shows

Austin, Texas - June 14, 2017 - Today, pioneering entertainment and media company Rooster Teeth announced the launch of The Roost, a new sales arm that brings the internet’s favorite podcasts and online shows closer to the audiences and brands that understand them best. The Roost launches with some of the most popular personality-driven programs today, including The H3 Podcast, Shane & Friends, Game Grumps, Channel Awesome and Cox n’ Crendor along with the award-winning Rooster Teeth Podcast, Dude Soup and other Rooster Teeth podcasts.
As a division of Rooster Teeth, The Roost is uniquely positioned to offer partners a more diverse range of opportunities across its global business offerings including licensing, merchandise, live events, original series, and film productions. 
The Roost operates out of Rooster Teeth’s Austin, Texas headquarters with additional sales offices in Los Angeles, San Francisco, New York, Chicago and Atlanta. The Roost offers direct response advertising services as well as opportunities to create custom brand experiences, having worked with global brands like GE, Samsung, Verizon, Pizza Hut, Toyota and AT&T. 
The Roost offers podcasts the unique opportunity to tap into, leverage and gain exposure within Rooster Teeth’s pervasive and influential community. Rooster Teeth podcasts dominate the video podcast market. The Rooster Teeth Podcast alone averages more than 500K weekly views and audio downloads across FIRST, YouTube, and all podcasting platforms where the audio version is available and stars internet personalities Burnie Burns, Gus Sorola, Gavin Free and Barbara Dunkelman. 
“The Rooster Teeth brand permeates gaming and internet culture and has grown exponentially in the past few years, expanding into more premium original series, international licensing and distribution, and live events. We established The Roost to serve as the hub for podcasts that appeal to loyal audiences like ours,” said Alan Abdine, Rooster Teeth’s Head of Sales and Head of The Roost. “The Roost represents some of the most influential and engaged podcasts on the internet and we’re excited to work with brands to reach these hyper-engaged millennial audiences.”
“The Roost allows us to take something we’ve been doing really well - podcasts - and share our knowledge and expertise with leading partners in the industry,” said Matt Hullum, Rooster Teeth co-founder and CEO. “We’re excited to expand the Rooster Teeth brand offering to include The Roost, and continue to engage communities around internet culture, comedy, gaming, anime and tech.”